JC Penny

JC Penny is a brand that has had its ups and downs, but is primarily seen as a “mother” or “grandmother” brand. My goal for this re-brand was to create a trendy and fun look to target younger working women, high school girls as well as college students. Not only can one view the clothes on the app as well as website, you can dress up a model or a photo of yourself and customize orders as well as design what you would like to wear that day, or just have fun dressing up.